The collaborative effort of two friends in Adelaide, Australia, Artem watch straps, including the Classic, Loop-Less, PAM and HydroFlex, are gaining a reputation as the finest sailcloth bands for men and women on the market today. This is not surprising when you consider that Artem's product designs are based on more than five years of meticulous research and development, along with an uncompromising commitment to quality control and ongoing innovation.